Winning Bizness Desk

Mumbai.Apple has launched its fifth official retail store in India at DLF Mall of India in Noida, making it the second outlet in the Delhi NCR region. The store, which opened on 11 December, follows the recent launches in Bengaluru and Pune earlier this year. Apple CEO Tim Cook had earlier confirmed the company’s plan to expand beyond Mumbai and Delhi with four more stores across the country. The Noida outlet will offer the latest Apple lineup including the iPhone 17 series, M5-powered MacBook Pro models and the new 14-inch MacBook Pro, along with full customer support from specialists, creatives and business teams.

India’s costliest Apple store with high monthly rent

The Noida store is Apple’s most expensive retail outlet in India in terms of rental value. According to CRE Matrix sub-lease documents, the company is paying a monthly rent of around 45.3 lakh rupees for the space. Apple has taken an 8,240-square-foot area on the ground floor of DLF Mall of India. The first year of the lease will be rent-free, after which the company will pay the agreed 263.15 rupees per square foot.

Some key figures related to the lease are:

• Monthly rent: Around 45 lakh rupees
• Annual rent payout after the first year: Over 5 crore rupees
• Total rent during the full lease term: Nearly 65 crore rupees
• Store space: 8,240 square feet

Store design tailored for young city professionals

The outlet at Noida’s Sector 18 has been created keeping the city’s young and diverse workforce in mind. Noida attracts people from Uttar Pradesh, Delhi, Bihar, Uttarakhand, Jharkhand and West Bengal, with many employed in IT and service industries. Apple aims to use this store to deepen its connection with young users who form a major share of the city’s residents. The brand expects the store to enhance product experience, encourage hands-on trials and build closer customer engagement.

In the middle of the store operations, customers can expect:

• Interactive product demo corners
• Dedicated specialist zones
• On-spot guidance for purchase decisions
• Areas for creative workshops and sessions

Apple’s fast-growing presence in the Indian market

Apple’s growth in India has been strong, making the country an increasingly important market. Market research firm IDC estimates that the company may sell 15 crore iPhones in 2025, pushing its market share beyond 10 percent for the first time. In the September quarter, Apple became India’s fourth-largest smartphone vendor with almost 5 million units sold and a year-on-year growth of 25 percent. Tim Cook has repeatedly highlighted India as a standout market where Apple has recorded strong revenues for 15 consecutive quarters.

Industry indicators show:

• Rising demand for premium devices
• Expanding Apple retail presence
• Higher year-on-year growth than competitors
• Strong brand pull among urban youth

Free Today at Apple sessions for creative learning

The store will also host Today at Apple sessions, which will be free for all visitors. These sessions will be led by Apple creatives who will train users in digital art, productivity, storytelling and basic coding. The workshops are designed for people who want to learn new skills or understand how to use their Apple devices more effectively. These sessions are expected to attract students, professionals and hobbyists interested in developing technical and creative abilities.

Wide range of products with added service support

The store will showcase all Apple products including iPhones, iPads, MacBooks, Apple Watch and AirPods. Customers will be able to try the devices before buying them, and Apple experts will guide them based on their needs. The store will also allow customers to use Apple’s pickup service where online orders can be collected directly from the outlet.

Towards the end of the visit, customers will benefit from:

• Apple trade-in options for old devices
• Pickup service for online orders
• Expert help for buying decisions
• Guidance on switching devices and data transfer

This latest store strengthens Apple’s expanding offline strategy in India and adds a prominent retail presence in one of the busiest commercial hubs of Noida.