Winning Bizness Desk

Mumbai.Former Indian cricket star Sachin Tendulkar launched his new sports athletic brand 'Ten X U' on Friday, October 10. The event took place at Mehboob Studio in Bandra, Mumbai. Tendulkar was accompanied by his wife Anjali and daughter Sara. Among the attendees were former cricketer Pravin Amre and current BCCI chief selector Ajit Agarkar. The launch attracted attention from sports enthusiasts and media alike.

Brand Aims To Transform India Into Playing Nation

The primary aim of 'Ten X U' is to transform India from a country that loves sports into a country that actively plays sports. The brand focuses on nurturing the passion for sports among people. It is designed to provide high-quality products not only for professional athletes but also for everyday users. The range includes sports shoes, t-shirts, and several other sports-related items.

Products Developed For Athletes And Common People

Sachin emphasized that the brand is built for everyone. "We have created products that anyone can use, not just athletes," he said. The goal is to make sports and fitness accessible to a wider audience. By providing the right equipment and apparel, 'Ten X U' aims to inspire people to actively engage in physical activities and adopt a healthier lifestyle.

Eighteen Months Of Planning And Development

Tendulkar revealed that developing the brand took around eighteen months. He incorporated his extensive career experience into designing the products. He said, "I tried to address the gaps I noticed during my playing career through this brand. We focused on creating products that combine performance and comfort for all users." The long planning process ensured that the brand delivers quality and functionality.

Inspiration Came From Personal Experience

The idea for the brand originated in 2000 when Tendulkar suffered a foot injury. Despite treatment, the injury could not be resolved easily. Podiatrists recommended proper insoles and footwear support to aid recovery. This experience highlighted the importance of using the right sports shoes, which later became the foundation for 'Ten X U'.

Co-founder And Chief Inspiration Officer Role

Sachin Tendulkar is the co-founder and serves as the 'Chief Inspiration Officer' of 'Ten X U'. He stressed that the brand is not limited to professional sportspeople. It is aimed at anyone who wants to incorporate fitness and sports into their daily life. The brand seeks to encourage a culture of active participation in sports and healthy living across India.

Seven Summary Pointers

• Sachin Tendulkar launched his sports brand 'Ten X U' in Mumbai.
• Launch attended by family, former cricketer, and BCCI selector.
• Brand aims to turn India into a playing nation from a loving nation.
• Offers products for athletes and ordinary users, including shoes and apparel.
• Developed over eighteen months, incorporating Tendulkar's career experiences.
• Concept inspired by Tendulkar's foot injury and need for proper footwear.
• Tendulkar is co-founder and Chief Inspiration Officer, promoting fitness for all.